Developed product strategy for a fin-tech scale up
Next generation lend-tech
Trade ledger provide banks with next generation Lend-tech solutions that are api first and cloud native.
The Challenge
Trade Ledger needed an approach and risk analysis for an invoice finance B2B2C product. My role was to lead a discovery to provide a brief, value proposition, risks and next steps to develop this complex, industry defining product.
The Process
- Created a detailed end to end map of the as-is and to-be business process for bank lending.
- Applied Jobs to be Done to gain a deep understanding of the goals, pain points of desires of a range of customers in this complex B2B2C ecosystem.
- Created a detailed product brief including the value proposition, market size and opportunity, insights from prospective customers, risks and next steps to market capitalization.
- Designed a future state app to bring to life possibilities for the future.
The Outcome
A clear recommendation to the business on the opportunity and risks of developing an invoice finance proposition compared with other business opportunities provided strategic direction.
A product brief outlining the value proposition, market opportunity, route to market and risks.
High level designs for app functionality & extensive customer research with a range of stakeholders to validate the brief.
Next steps for design, development and route to market.
Adam Edwards
Product Manager - Trade Ledger
“I would highly recommend Simon for his Product Strategy and User Experience work. Simon quickly understood the complex product which we were trying to create and came up with an excellent research plan which allowed us to fully understand the product USP, customer value, measures of success and risks. It would be a pleasure to work with Simon again in the future.”
Key takeaways
This was a good example of creating a high quality product brief backed up by evidence from customer and market research to help set business direction.